Values In Focus: Alpaca
Why choose Alpaca? A question I hear so often and want a chance to share with you the qualities of this beautiful fibre and why it holds a special place in our hearts.
Since day one, we have proudly championed Alpaca for its incredible qualities, setting it apart from other natural fibres.
Lightweight, long-lasting, and breathable—we value the natural qualities of Alpaca. Adding benefits to your everyday life while also contributing to a healthier planet. Alpaca is one of the most sustainable and earth-friendly materials globally, sourced from farms in Peru we have visited personally.
Looking back, the Alpaca fibre is one of the main reasons I started this brand. From the moment I touched it in a marketplace in Peru, its softness was like nothing I had felt before. I knew I wanted to share it with my home country of Australia.
It wasn’t until working with this incredible fibre that I truly understood its impact—not just on the wearer but on the artisans who craft it and the planet as a whole. This isn’t just about clothes. It’s about choosing better, consuming less, and investing in quality that lasts—something Alpaca embodies so beautifully.
A Fibre in Harmony with Nature
If there’s one thing we know for sure, it’s this: the most sustainable choices come straight from nature. And Alpaca? It’s as eco-friendly as fibres get.
- Low-impact grazing: Alpacas tread lightly—literally. Unlike other livestock, they have soft padded hooves and gently nibble on grass without uprooting it, keeping the land intact and thriving.
- Minimal water use: They don’t need much to thrive, making them one of the most water-efficient fibre sources.
- Lower methane emissions: Compared to sheep or cows, Alpacas produce significantly less methane, making them a climate-conscious alternative. Their feces is pH neutral and can be used as a fertiliser.
Even the way we process Alpaca fibre keeps sustainability in focus. No harsh chemicals, less water, and fewer emissions—because a soft sweater shouldn’t come at the expense of a healthy planet.
Softness Without Compromise
Let’s be honest: we all want to wear things that feel amazing. But too often, "soft" comes with a catch—like synthetic fibres that shed micro plastics or chemically processed wool that irritates sensitive skin.
Alpaca is different.
- Lanolin-free & hypoallergenic – No itch, no irritation, just pure, natural comfort.
- Cloud-like softness – Once reserved for Incan royalty, Alpaca is one of the world’s most luxurious natural fibres.
- Temperature regulating – Stay warm when it’s cold, cool when it’s hot. No overheating, no sweating—just effortless comfort.
Longevity: The Most Sustainable Choice of All
Fast fashion wants you to buy more. We want you to buy better.
Alpaca isn’t just soft—it’s strong. With the right care, your pieces will last for years, even decades. Some Alpaca fibres I have worked with are pill resistant*, and keep their shape really well, no sagging—just timeless quality that gets even softer and better with age. When a garment can last this long, it is sustainability in action.
- Less waste – Fewer replacements mean fewer garments ending up in landfills.
- Repairable & biodegradable – If it ever does reach the end of its life, Alpaca naturally breaks down, returning to the earth without a trace.
- Investment-worthy – When you buy Alpaca, you’re not just shopping—you’re curating a wardrobe of consciously chosen, beautifully made essentials.
Ethical, Fair, and Rooted in Tradition
Sustainability isn’t just about materials—it’s about people. And every Alpaca piece we create is a testament to the hands that craft it.
We work directly with Indigenous artisans in Peru and Ecuador, ensuring fair wages, safe working conditions, and the preservation of centuries-old craftsmanship. Our artisans set their own prices, and we honour their skills by paying what they’re truly worth—because sustainability without ethics isn’t sustainability at all.
By choosing Alpaca, you’re not just supporting better fashion—you’re supporting a better future for the people who make it.
The Future of Fashion is Thoughtful
We know you care about transparency, quality, and the impact of your choices. That’s why we’re here—to give you an alternative to mass production and fleeting trends.
Alpaca isn’t just another fibre—it’s a statement. A commitment to thoughtful consumption, ethical craftsmanship, and long-lasting beauty.
So when you wear Alpaca, you’re not just wrapped in warmth. You’re wrapped in purpose.
Ready to embrace a wardrobe that aligns with your values? 🌿
Shop our Alpaca Knitwear, Living and Toy Collections online now.