Sharing Our Story
Welcome to La Sierra's brand learning material. We’ll help you understand where our products are made, what makes them special, and why our brand matters.
03
Values
2 min 38 sec
Values that underpin our brand: Connection, People, Planet, Alpaca, Transparency, Artistry
So I'd love to share a little bit more about the values that underpin our brand, to help you understand the intention we create with. So we really embody interconnectedness, craft sustainable pieces that nurture connections and cherish the planet, and uphold ethical labour practices. So at La Sierra, everything starts with the belief that nothing exists in isolation. And what we wear affects how we feel. How something is made affects the people who make it. And how we produce things affects the planet that we all share.
And really, this belief shapes how and what we create at La Sierra. And we really create with care throughout the whole journey, from the beautiful natural Alpaca fibre we choose. Alpaca is one of the most sustainable and earth-friendly materials globally. And we source it from farms in Peru that we've personally visited and, you know, to the people, each piece to how it is worn and lived in over time, like we prioritise this quality and longevity and thoughtful production and work really closely with our makers in choosing materials and processes that are kinder to the earth.
And our pieces, I really want them to be designed to support a slower, intentional way of living. To feel comforting and purposeful and long-lasting and really be made with transparency and respect so that the people who wear them can feel connected not only to the product, but also the story behind it. And, you know, I want people to feel stylish and warm and comfortable doing the simplest things and to produce items that last people a lifetime so they can really collect memories in them forever and that give people a sense of home when they use them. And, you know, we really believe in this transparency and, you know, which comes with traceability.
And we've personally traced back our whole supply chain and are involved in all of our supply chain. There's no middleman. And we really try to share and give our community insight about what this production looks like from the Alpaca farm to the finished produc
So as customers ask questions and want to learn more, our values can naturally become part of how you talk about our pieces. And even sharing one small detail can really help clients understand the meaning behind our products and the values that guide um how they're created.